Who Urchin is
built for.
Urchin replaces the slow, expensive, opinion-led research that brands have learned to live with. Four kinds of people use it most.
FMCG and consumer goods brand managers.
You have a category to defend or extend, an agency cycle that takes six weeks, and a board meeting in three. Urchin gives you the category truth — calibrated, current, comparable — without waiting for a panel to field.
D2C founders and CMOs.
You can’t write a fifteen-lakh cheque to a research firm for every GTM call. You also can’t keep flying blind. Urchin gives you the category map — the demand, the white spaces, the unfilled needs — at the resolution you need to decide what to launch and what to skip.
PE and VC portfolio teams.
A category-deep view in days, not weeks. Use it for diligence on a target, post-acquisition GTM for a portfolio company, or a category thesis you need to defend in front of an IC.
Agency strategists and planners.
Your client expects data-led pitches. You can’t keep a research bench in-house. Urchin runs the category work behind the scenes — your insight, our intelligence layer, white-labelled or co-branded.
Categories we’ve mapped.
Urchin is category-agnostic by design — the method works wherever consumers reveal preference through search and behaviour.
Across India, Bangladesh, the US, and select Southeast Asian markets. New categories scoped on request.
Start where you are.
A brief you’ve already written, or a question you’re still framing. Either works.