From a one-page brief
to a full GTM playbook
in five steps.
Every engagement follows the same structured pipeline. The output is custom. The method is not.
How a brief becomes intelligence.
You share a brief
A one-page product brief: what you are launching, which market, who the target is. If you do not have one yet, we help you draft it in a 20-minute call.
The engine runs
Urchin's seven-stage pipeline processes your brief against millions of real search queries and behavioural signals. Approximately three minutes of compute. Days of what used to be analyst-hours.
Analysts curate
Senior researchers review, contextualise, and layer behavioural science frameworks onto the raw engine output. AI does the heavy lifting. Humans do the judgement.
You receive the report
A presentation-ready deliverable: category landscape, consumer needs, demand data, competitive signals, and a full GTM playbook. Delivered in 5 to 7 days from brief.
Optional · activate
Every playbook can be handed off to our activation partners for media, influencer, programmatic, local, or experiential execution.
Seven stages of synthesis.
Each stage transforms real behavioural data into a progressively sharper view of your category and consumer. This is what makes the speed and depth possible.
Scope
Brief becomes a structured research framework
Corpus
300+ relevant keywords built from real search data
Needs
Need-states, jobs-to-be-done, decision drivers mapped
Demand
Volume, trends, and seasonality sized from actual behaviour
Signals
Competitive gaps, threats, and white-space detected
Deep Dive
Category-level intelligence synthesised with behavioural frameworks
Playbook
Positioning, messaging, channels, and content themes generated
Curation
Senior analysts review, shape, and sharpen every output
AI is fast. Behavioural science is
why it is right.
Every Urchin report is enriched with behavioural science frameworks: decision driver analysis, OCEAN personality mapping, bias detection, segment × need matrices, and trigger-based journey design. This is the layer that separates Urchin from a pretty-looking LLM summary.
Our intelligence practice is led by research practitioners with two decades of senior experience at globally recognised consumer insight firms and behavioural-science consultancies — brought together with a proprietary AI engine and real-time demand data.
Six modules. One report.
Category Landscape
Market structure, sub-segments, size
Consumer Need Architecture
Jobs, triggers, barriers, emotional drivers
Demand Intelligence
Keyword volumes, trends, seasonal peaks
Competitive Signals
Gap analysis, white-space, threat mapping
Behavioural Insight Layer
Decision drivers, biases, personality fit
GTM Playbook
Positioning, messaging, channels, content plan